Headings 📜

A clear page structure is essential for SEO and accessibility. This article gives you the basics on how to build your pages correctly on WordPress.

Headline Settings & Options

Toolbar  

When you select a Heading block, the toolbar gives you a few useful formatting options:

• Heading level (H1–H6):

  Determines the HTML hierarchy and SEO structure — use H1 only once per page!

• Display size: You can choose different visual styles (Display 1–6).

  These control the design only — not the HTML structure!

  Always make sure to set the correct H1, H2, H3 level separately in the block settings.

• Alignment: Align your headline to the left, center, or right.

• Bold / Italic: for emphasis (use sparingly).

• Add a link: Highlight the headline → click the link icon → paste a URL or choose an internal page.

Tip: Keep headlines short, clear, and consistent. Don’t use multiple H1s on one page.

Do not manually change font colors — these are defined globally by our Corporate Design.

SEO Basics for Headlines

• Use only one H1 per page → this is your main title and should include the main keyword (max. 60 characters).

• Structure your content with H2, H3, etc. (max. 70–80 characters).

• Our display headlines are flexible in design but still technically H1/H2/H3. The structure rules still apply.

• Important: H1 ≠ Page Title. The H1 is for visible content; the page title (<title>) is a separate SEO element.

Good & Bad Examples

• Example 1: correct
  H1 → H2 → H3 → H2 → H3

• Example 2: not recommended
  H1 → H3 → H2

• Example 3: correct
  H1 → H2 → H2 → H3 → H2 → H3

Tip: Use the Document Outline in the WordPress editor (left panel) to check your structure.

FAQ

Can I use multiple H1s?

Technically yes, but Google prioritizes the first H1. Multiple H1s may confuse search engines. Recommendation: only one H1.

Can I use the same headlines consecutively?

Yes, that’s possible. It’s more a matter of design and readability.

What if I don’t follow the order (H1 → H3 → H2)?

SEO best practices recommend a clean order. Always try to follow it.

What is the Page Title?

The page title is not an H1 but a <title> tag. It appears in the browser tab and in Google search results (max. 50–60 characters).

Why should headlines not be too long?

Search engines usually cut off after 60 characters. Longer titles are possible but may look odd in search results.