A clear page structure is essential for SEO and accessibility. This article gives you the basics on how to build your pages correctly on WordPress.
The Toolbar & Block Inserter π οΈ
How the new toolbar and block inserter looks like
Create/Add a block β
How to add a content element in the editor
Site/Page Title π
Explains the difference between page title and visible title
When you select a Heading block, the toolbar gives you a few useful formatting options:
Heading level (H1βH6):
Determines the HTML hierarchy and SEO structure β use H1 only once per page!
Display size: You can choose different visual styles (Display 1β6).
These control the design only β not the HTML structure!
Always make sure to set the correct H1, H2, H3 level separately in the block settings.
Alignment: Align your headline to the left, center, or right.
Bold / Italic: for emphasis (use sparingly).
Add a link: Highlight the headline β click the link icon β paste a URL or choose an internal page.



Use only one H1 per page β this is your main title and should include the main keyword (max. 60 characters).
Structure your content with H2, H3, etc. (max. 70β80 characters).
Our display headlines are flexible in design but still technically H1/H2/H3. The structure rules still apply.
Important: H1 β Page Title. The H1 is for visible content; the page title (<title>) is a separate SEO element.
Example 1:
correct
H1 β H2 β H3 β H2 β H3
Example 2:
not recommended
H1 β H3 β H2
Example 3:
correct
H1 β H2 β H2 β H3 β H2 β H3
Tip: Use the Document Outline in the WordPress editor (left panel) to check your structure.

Technically yes, but Google prioritizes the first H1. Multiple H1s may confuse search engines. Recommendation: only one H1.
Yes, thatβs possible. Itβs more a matter of design and readability.
SEO best practices recommend a clean order. Always try to follow it.
The page title is not an H1 but a <title> tag. It appears in the browser tab and in Google search results (max. 50β60 characters).
Search engines usually cut off after 60 characters. Longer titles are possible but may look odd in search results.